Hello, I'm Tian Xia, a seasoned licensing professional with 4 years of experience in Brand/Character licensing. Alongside my licensing expertise, I bring over 5 years of creative fashion marketing under my belt, encompassing brand partnerships, product endorsements, media relations, and talent relationship management. Fueled by a robust work ethic and an unwavering drive to achieve, I'm dedicated to making an impact in every endeavor I undertake.

Education: My educational journey led me to achieve an M.P.S in Marketing from LIM College in New York, where I honed my marketing skills to thrive in the ever-evolving fashion landscape. Earlier, I earned a B.A in Broadcasting and Anchoring from Tianjin Normal University in China, laying the foundation for my effective communication and media prowess.

Professional Path: Presently, I'm thriving as a Coordinator in Licensing & Global Retail Development at Moonbug Entertainment. My skill set encompasses business support, licensing strategy formulation, project management, client services, and contract negotiation. I work seamlessly across diverse teams, playing a pivotal role in enhancing licensing initiatives for both Third Party and Moonbug brands. Beyond this, I specialize in crafting impactful presentations, facilitating team meetings, negotiating contracts, and staying ahead of market trends.

I previously excelled as a Licensing Coordinator at Bentex Group, refining my project management skills and serving as a vital link between licensors and production units. My attention to detail ensured the integrity of renowned brands while fostering robust partnerships with licensed entities.

My journey into Licensing commenced with an internship at Licensing International, where I immersed myself in the realm of global licensing growth categories. I actively contributed to webinars, panel programs, and marketing material creation.

Before venturing into licensing, I held the distinguished role of Chief Editor & Commercial Director at Wenjin Culture Media CO. LTD in Beijing. My leadership ushered in the successful launch of "Our Street Style," an online magazine that facilitated collaborations with iconic fashion brands such as Burberry, Chanel, and Gucci, catalyzing brand introductions within the Chinese market.

Beyond Professional Horizons: My commitment to creating positive change extends beyond my professional journey. I've dedicated time to teach English and science to underprivileged elementary school students at Nairobi's Upendo Resque School. This experience affirmed my belief in the transformative power of education. Moreover, my involvement as a styling team director and endorsement producer for the movie "Somewhere Only We Know" in Prague, Czech Republic, showcased my versatile skill set.

The tapestry of my journey includes being an on-air TV host for "Happiness Home" and content development for the children's program "Bizarre and Strange House" at Shandong Radio and TV Station in China.

In Conclusion: Driven by curiosity and an unyielding desire to innovate, I'm eager to connect with fellow trailblazers, collaborate on visionary projects, and continue weaving my narrative in the realms of licensing, marketing, fashion, and media. Join me as I embrace a journey marked by creativity, growth, and impactful connections.