MY JOURNEY

I am a New York–based Licensing & Marketing professional with over 10 years of experience across brand/IP licensing, creative fashion marketing, and the media industry. My career has been shaped by a passion for bringing brands to life through product, storytelling, and strategic partnerships.

Currently, I serve as a Licensing Manager at Children’s Apparel Network, where I lead the end-to-end execution of licensed apparel programs across major global brands including Disney, Marvel, Warner Bros., Paramount, and Sanrio. I partner closely with cross-functional teams across Design, Merchandising, Sales, and Product Development to bring products from concept through final production, ensuring alignment with brand standards, timelines, and commercial objectives.

In this role, I manage key aspects of the licensed business including product approvals, forecasting, royalty reporting, and retail placement across major accounts. I also act as a primary liaison with licensors, driving communication, resolving challenges, and maintaining strong, collaborative relationships to support business growth.

Beyond day-to-day execution, I have contributed to improving internal processes and workflows—enhancing efficiency in product submissions, increasing visibility across tracking systems, and helping the team operate more effectively in a fast-paced environment. I take pride in being a reliable partner and problem solver, known for my ability to balance creative vision with operational excellence.

Prior to my current role, I built a strong foundation in licensing and brand management through experiences across both the licensor and licensee sides of the business. At Moonbug Entertainment, I gained exposure to the media and content side of brand development, while my time at Bentex strengthened my experience in licensed apparel execution and retail-driven product strategy. These experiences have given me a well-rounded perspective on the industry and continue to inform my approach to driving successful licensing partnerships today.

Before venturing into licensing, I held the distinguished role of Managing Director & Editor in Chief at Wenjin Culture Media CO. LTD in Beijing. In this capacity, I was responsible for leading Ad sales and brand partnership initiatives for the online magazine Our Street Style. Throughout my tenure, I successfully expanded the brand's online presence, witnessing a remarkable growth in our social media followers from 50k to over 1 million by 2016. This achievement stemmed from a strong focus on content excellence and strategic utilization of celebrity and influencer collaborations. Moreover, I forged prosperous partnerships with esteemed luxury fashion brands such as Burberry, Cartier, Chanel, Givenchy, Gucci, among others.

With a degree in Journalism and a specialized focus on Broadcasting and Anchoring, my initial foray into the professional world commenced as an on-air TV host for 'Happiness Home,' a popular home makeover program broadcasted on Chinese national television. In this role, I assumed the responsibility of hosting numerous segments and promotional events. This encompassed both spontaneous and prearranged interviews with families and sponsors, showcasing my versatility in navigating diverse scenarios.

Building on this foundation, my journey with Our Street Style ushered in a pivotal phase. I was entrusted as an interviewer for the acclaimed 'Star Is Here' program, which enjoyed a successful two-season run on Sohu.com.